Now, how does that help the DIY auto parts customer? Volume is how we keep our prices low. We already sell directly to dealerships, jobber stores, retail stores, mechanics and garages. Adding the public to this keeps our inventory moving. In all honesty, each of these customer types buys a little bit different mix of car parts. If we supply parts to the entire breadth of these consumers, we increase the width of our auto parts lineup. It also allows us to sell these automotive parts at a much lower price. Buying in volume allows us the greatest discounts available to anyone.
The auto parts industry has always kind of fascinated me with the distribution model we have used for years. The normal model is for a manufacturer (ACDelco, Motorcraft, Bendix, Monroe, etc.) to sell to a warehouse distributor. The WD then sells to a Jobber store, who sells to garages and auto mechanics, who then sell it to the public. It is frowned upon for anyone to step outside of this style of selling. To me, that is kind of like asking a hotdog vendor to only sell his product to people with blue shirts... it just doesn't make much sense.
The problem it creates is that the car parts are marked up with every step. We actually get calls from people who doubt the authenticity of our ACDelco or Motorcraft parts because the prices are too LOW. If you look back at the number of people who need to make money between us and the consumer it kind of makes sense. They all have buildings and stores and employees that need to be paid. Autopartstomorrow.com just cuts through all of the clutter and sell to everyone at the same price.
Through the end of January we are offering the professional coupon to anyone who agrees to tell someone else about us. *The order must be at least $75 after discount and free ground freight will be included. If you need parts, check us out at Autopartstomorrow.com ... and tell a friend!!
